You Can’t Make More Farmers. But You Can Make Them More Loyal.
Churning customers are costing you a fortune
Loyalty Isn’t About Discounts. It’s About Keeping Customers.
Farmers don’t leave because of price. They leave because they don’t receive enough value for the price. A structured loyalty program changes that—turning repeat customers into lifetime customers.
What actually makes farmers loyal?
Trust in the relationship—knowing their business is appreciated and rewarded
Rewards that reinforce repeat behavior (without cutting margin)
An easy-to-understand value system that makes them feel like an insider
Why are traditional discounts and rebates failing?
They train farmers to expect lower prices, not long-term engagement
Discounts don’t build loyalty—farmers take the savings and can still buy elsewhere
They don’t incentivize multi-segment purchasing (feed, grain, agronomy, etc.)
Custom Loyalty Programs Built For Your Ag Retail Business
We work with ag retailers across the country to build custom loyalty programs that reward their farmer customers—and keep those dollars coming back. Farmers earn points when they buy, then redeem them for savings on future orders with the same retailer. It’s a simple way to drive loyalty and grow your business.
Check out the retailers we’re proud to work with.
Churn is Predictable – and that Means it’s Preventable
Axiom™ AI Models Can Predict Customer Churn 88% of the Time, 90 Days Before it Happens.
At the core of the GROWERS Loyalty Program is Axiom, an advanced AI technology engine developed by Agmatix, GROWERS’ sister company under ICL Group. Axiom analyzes customer behavior and product data using proprietary algorithms to deliver predictive insights, real-time recommendations, alerts, and tailored incentives. It adapts to seasonality, geography, and farmer profiles, helping retailers and manufacturers optimize and personalize their offerings.
PREVENT CUSTOMER CHURNLoyalty Programs Don’t Replace Your Pricing Strategy. They Enhance It.
Keep farmers engaged, spending more, and consolidating business with you.
A Loyalty Program That Works Like Your Business Does
Forget complicated systems and endless admin. Loyalty Programs Powered by GROWERS makes it easy to set up, automate, and track a loyalty program designed to grow your business—without extra work.
Customize Your Program
- Together, we’ll define your loyalty structure, tiers, and incentives based on your customer purchasing behaviors
- Set spending hurdles to reward high-value customers
- Incentivize purchases across all segments (agronomy, feed, energy, grain)
- Choose redemption options
Automate Customer Engagement
- No manual tracking, no spreadsheets—just seamless automation.
- Every transaction automatically earns and tracks points
- Customers see their rewards in real time
- Sales teams get alerts when customers are nearing the next reward tier
Get Manufacturers to Fund It
- Turn supplier marketing dollars into customer loyalty.
- Manufacturers can allocate dollars to drive sales of their products
- Retailers keep full margin while offering compelling incentives
- It’s easy to set up—no extra work for your team
Track & Adjust in Real-Time
- See exactly what’s working and optimize for more revenue.
- Full transaction history for every customer
- Insights on who’s earning, redeeming, and increasing spend
- Simple adjustments to optimize customer behavior
Customize Your Program
- Together, we’ll define your loyalty structure, tiers, and incentives based on your customer purchasing behaviors
- Set spending hurdles to reward high-value customers
- Incentivize purchases across all segments (agronomy, feed, energy, grain)
- Choose redemption options
Automate Customer Engagement
- No manual tracking, no spreadsheets—just seamless automation.
- Every transaction automatically earns and tracks points
- Customers see their rewards in real time
- Sales teams get alerts when customers are nearing the next reward tier
Get Manufacturers to Fund It
- Turn supplier marketing dollars into customer loyalty.
- Manufacturers can allocate dollars to drive sales of their products
- Retailers keep full margin while offering compelling incentives
- It’s easy to set up—no extra work for your team
Track & Adjust in Real-Time
- See exactly what’s working and optimize for more revenue.
- Full transaction history for every customer
- Insights on who’s earning, redeeming, and increasing spend
- Simple adjustments to optimize customer behavior
No Complicated Software. No Guesswork. Just Results.
Retailers who implement Powered by GROWERS loyalty programs see more repeat business, higher customer spend, and better retention—without adding complexity to their operations.
BUILD A LOYALTY PROGRAMBuilt for Flexibility. Designed for Growth.
No complicated software. No new systems. Loyalty Powered by GROWERS works seamlessly with your existing operations—automating loyalty while keeping you in full control.
CLEAR VISIBILITY FOR FARMERS
Farmers can see their rewards and track their earnings from anywhere.
Customizable Loyalty Tiers & Rewards
Set spending thresholds, define reward tiers, and structure incentives to match your business strategy.
Fully Automated Tracking & Redemption
No manual entry—customers earn rewards automatically at invoicing, and redemption is seamless. (and it’s OK, our system can handle returns)
Cross-Segment Loyalty
Incentivize farmers to consolidate their purchases across all your business units—not just agronomy (grain, energy & more).
Manufacturer-Funded Rewards
Get manufacturers to cover a portion of the rewards, reducing your cost while increasing targeted product sales.
NO APP FOR FARMERS TO DOWNLOAD!
That’s right, your customers won’t need to download an app or remember a username and password.
Already Have Your Own Customer Portal?
No problem, we’ll happily direct traffic from the loyalty program into your customer portal. Ask us how!
Retailers Using Loyalty Are Winning. Here’s the Proof.
Retailers just like you have stopped customer churn, increased revenue per farmer, and driven more multi-segment sales—all without giving away margin.
Loyalty programs work. Not just in theory, but in the real world.
And they work without cutting into your bottom line.
I’M READY TO TALKStill Have Questions? We’ve Got Answers.
Implementing a loyalty program might seem complicated, but it’s not. Here’s everything you need to know before getting started.
📋 Implementation & Setup
How long does it take to set up?
Most retailers launch in 30 days or less. We handle the heavy lifting, and you’ll be up and running quickly.
Do I need new software?
Nope. Loyalty Programs Powered by GROWERS integrates with what you already use, so there’s no need for a new system.
What’s required from my team?
Minimal effort. We provide everything you need, including a simple training guide for your sales team.
💰 Manufacturer & Funding
How do manufacturers fund the program?
They allocate a portion of sales to a loyalty incentive pool that rewards farmers when they buy their products.
What if my manufacturers don’t want to participate?
Many already do! We can help you engage your manufacturers and show them the benefits of funding a loyalty program.
Does this replace our patronage program?
No! It enhances it. Patronage rewards past behavior, while loyalty rewards future purchases.
🗣️ Customer Experience & Sales Team Adoption
How do farmers know about their rewards?
Farmers get real-time access to their points and rewards, making it easy to track and redeem them.
What if our sales team doesn’t adopt it?
We make it simple for sales teams—no extra admin work, no complicated tracking. They just help customers redeem rewards.
Keep up with GROWERS. Follow us!
