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You Can’t Make More Farmers. But You Can Make Them More Loyal.

We help ag retailers stop customer churn and increase farmer spend with loyalty programs that drive results.
No extra work or lost margins.

Churning customers are costing you a fortune

0%
is the annual average customer churn of retailers and coops in the US
0%
of lost customers never return
Churning customers are costing you a fortune
0%
is the annual average customer churn of retailers and coops in the US
0%
of lost customers never return

Custom Loyalty Programs Built For Your Ag Retail Business

We work with ag retailers across the country to build custom loyalty programs that reward their farmer customers—and keep those dollars coming back. Farmers earn points when they buy, then redeem them for savings on future orders with the same retailer. It’s a simple way to drive loyalty and grow your business.

Check out the retailers we’re proud to work with.

Churn is Predictable – and that Means it’s Preventable

Axiom™ AI Models Can Predict Customer Churn 88% of the Time, 90 Days Before it Happens.

At the core of the GROWERS Loyalty Program is Axiom, an advanced AI technology engine developed by Agmatix, GROWERS’ sister company under ICL Group. Axiom analyzes customer behavior and product data using proprietary algorithms to deliver predictive insights, real-time recommendations, alerts, and tailored incentives. It adapts to seasonality, geography, and farmer profiles, helping retailers and manufacturers optimize and personalize their offerings.

PREVENT CUSTOMER CHURN

Loyalty Programs Don’t Replace Your Pricing Strategy. They Enhance It.

Keep farmers engaged, spending more, and consolidating business with you.

BUILD A LOYALTY PROGRAM

Built for Flexibility. Designed for Growth.

No complicated software. No new systems. Loyalty Powered by GROWERS works seamlessly with your existing operations—automating loyalty while keeping you in full control.

visibility for farmers

CLEAR VISIBILITY FOR FARMERS

Farmers can see their rewards and track their earnings from anywhere.

Customizable Loyalty Tiers & Rewards

Customizable Loyalty Tiers & Rewards

Set spending thresholds, define reward tiers, and structure incentives to match your business strategy.

Fully Automated Tracking & Redemption

Fully Automated Tracking & Redemption

No manual entry—customers earn rewards automatically at invoicing, and redemption is seamless. (and it’s OK, our system can handle returns)

Cross-Segment Loyalty

Cross-Segment Loyalty

Incentivize farmers to consolidate their purchases across all your business units—not just agronomy (grain, energy & more).

Manufacturer-Funded Rewards

Manufacturer-Funded Rewards

Get manufacturers to cover a portion of the rewards, reducing your cost while increasing targeted product sales.

NO APP FOR FARMERS TO DOWNLOAD!

NO APP FOR FARMERS TO DOWNLOAD!

That’s right, your customers won’t need to download an app or remember a username and password.

Already Have Your Own Customer Portal?

Already Have Your Own Customer Portal?

No problem, we’ll happily direct traffic from the loyalty program into your customer portal.  Ask us how!

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Retailers just like you have stopped customer churn, increased revenue per farmer, and driven more multi-segment sales—all without giving away margin.

Landmark Maxx

Landmark Maxx

setting a new standard with a fully digitized loyalty program

After connecting with GROWERS and learning their platform brought the opportunity to creatively steer purchasing behavior and digitize a loyalty program for ag retailers, Mercer Landmark was able to create a data-driven system that goes beyond basic discounts.

Their re-envisioned program, Landmark Maxx uses dynamic tiers, hurdles, and purchasing segments to incentivize cross-segment spending, encouraging customers to consolidate their purchases at Mercer Landmark and receive more benefits from doing so.

This program has allowed us to strategically incentivize customers across multiple segments, which helps us drive sales in areas they may not have traditionally engaged with.
Neal Horrom
COO Mercer Landmark

And they work without cutting into your bottom line.

I’M READY TO TALK

Most retailers launch in 30 days or less. We handle the heavy lifting, and you’ll be up and running quickly.

Nope. Loyalty Programs Powered by GROWERS integrates with what you already use, so there’s no need for a new system.

Minimal effort. We provide everything you need, including a simple training guide for your sales team.

They allocate a portion of sales to a loyalty incentive pool that rewards farmers when they buy their products.

Many already do! We can help you engage your manufacturers and show them the benefits of funding a loyalty program.

No! It enhances it. Patronage rewards past behavior, while loyalty rewards future purchases.

Farmers get real-time access to their points and rewards, making it easy to track and redeem them.

We make it simple for sales teams—no extra admin work, no complicated tracking. They just help customers redeem rewards.

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