GROWERS Introduces GROWERS Connect Text Message Platform, Marketing Services to Help Ag Retailers Thrive

DURHAM, N.C., May 04, 2022 – Today, GROWERS announced the launch of GROWERS Connect, a platform that allows agriculture retailers to build text message campaigns to send to their customer and prospect lists. The tool was created to help ag retailers get the right message to the correct audience through the ability to filter contact lists and send messages to those contacts. In addition, the GROWERS Connect team offers marketing services which include email, digital advertising and marketing strategy resources. GROWERS Connect was created by ag retailers’ consistent feedback that marketing was a gap in their businesses that they had little knowledge or resources to fill.

“We want to provide business support to ag retailers by giving them access to technologies and services that help them build high-functioning, productive businesses,” said Steven Valencsin, CEO, GROWERS. “Until now, that has been in the form of sales support tools with our flagship product, GROWERS Rally. Today, we’ve taken the next step towards providing a more comprehensive product suite for ag retailers. This customer-requested tool helps our clients stay top-of-mind with their farmer customers and makes mass communication seamless and simple.”

GROWERS Connect allows ag retailers to upload their customer lists and subdivide those contacts into groups to serve specific text message campaigns. Examples of campaigns that could benefit retailers include upselling complementary products, serving field scouting information by region, or inviting customers to regional field days.

There are various levels of access to marketing services in the GROWERS Connect platform. The Basic package grants text message platform access, including unlimited contacts and text message campaigns. The Advanced package offers additional marketing support through email marketing in the form of regular e-newsletters and email announcements on behalf of the ag retailer. The Professional package combines the first two offerings, plus marketing strategy support, digital ad creation, and campaign implementation, including landing pages and lead management.

“After an exciting and successful launch of GROWERS Rally in November of 2021, our team took a look at the ag retail landscape and realized there was more we could do to help ag retailers be successful. We know marketing tactics evolve at a dizzying pace. The GROWERS Connect team has years of marketing experience and understanding of what it takes to get attention in the ag industry. They’re willing and ready to share their expertise with ag retail clients,” said Valencsin.

Pricing for GROWERS Connect is set based on the retailer’s size and the number of served locations. To learn more about how GROWERS can help support your marketing efforts, visit www.growers.ag/connect.

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About GROWERS

Headquartered in Durham, North Carolina, Growers Holdings, Inc. (GROWERS) provides business support to ag retailers through technologies and services. The team at GROWERS builds technology that enables agriculture retailers to run better businesses through data; driving decision-making regarding planning, planting, fertilizing, and treating growing fields. GROWERS helps align agronomists, ag retailers, and other trusted advisors around the farmer’s success to build a sustainable, profitable future. Since 2012, GROWERS has worked to put easy-to-use technology in the hands of every farmer, advisor, and seller in the ag industry.

Media Contact:

Anna Sheets

319-215-5515

anna.sheets@growers.ag