GROWERS, KOCH AGRONOMIC SERVICES JOIN FORCES TO PROVIDE FARMERS POINT-OF-SALE GUIDANCE AND INFORMATION ON SUSTAINABLE PRODUCT OFFERINGS

DURHAM, N.C. April 19, 2023 – GROWERS is delighted to announce Koch Agronomic Services (KAS) will leverage the GROWERS’ platform to introduce farmers to KAS’s product portfolio. KAS will utilize the unique functionality of The GROWERS App to promote companion and alternative products to farmers as they research inputs to purchase and conduct comparisons of different brands. Farmers can learn more about those products and add them to a product request to be sent directly to their retail partners through The GROWERS App. 

“We’re pleased to welcome Koch Agronomic Services to The GROWERS App platform and look forward to leveraging our technology to positively impact farmers. This opportunity allows farmers to engage with the retailers they have established relationships with while also being introduced to new products, price points, and relationships,” said Steven Valencsin, GROWERS CEO. “As farmers are using The GROWERS App to prepare requests to send to their retailers, they will now be able to see where KAS products could fit into their product lineup, understand the benefits of KAS products, and ultimately, decide whether to add them to their program for the growing season.”

Aligning with KAS’s mission to serve those who feed the world while setting the standard for the rest of the industry, KAS is the first manufacturer to position its products directly to farmers in The GROWERS App providing point-of-sale guidance to farmers while directing sales to their channel partners.

“KAS is constantly evaluating opportunities to provide our customers with innovative, value-added solutions,” said Michael Berry, vice president customer activation & branding. “Using The GROWERS App platform, we’re able to introduce KAS products at the point in time when farmers are making input purchasing decisions and educate them on how our products can benefit their operation.”

Learn more about GROWERS and The GROWERS App by visiting growers.ag, and about Koch Agronomic Services by visiting kochagronomicservices.com.

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ABOUT GROWERS

Growers Holdings, Inc. (GROWERS) is a North Carolina-based agriculture technology company on a mission to put easy-to-use technology in the hands of every farmer and advisor in the agriculture industry. GROWERS helps align agronomists, ag retailers, and other trusted advisors around the farmer’s success to build a sustainable, profitable future. Since 2012, GROWERS has employed a team of data scientists, engineers, developers, and agronomists, serving a rapidly growing customer base across the U.S. To learn more, visit growers.ag.

ABOUT KOCH AGRONOMIC SERVICES, LLC 

Koch Agronomic Services, LLC and its affiliates produce and market a proven and expanding global portfolio of plant performance technologies for agriculture producers. With a commitment to creating real, sustainable, long-term value for customers and society, Koch Agronomic Services, LLC focuses on developing customer-driven solutions to maximize plant performance and minimize environmental impact. Koch Agronomic Services, LLC is a subsidiary of Koch Ag & Energy Solutions, LLC. www.kochagronomicservices.com