Joe Procopio Joins GROWERS as Chief Product Officer, Bringing Extensive Leadership and Innovation in Product Development

DURHAM, N.C., September 12, 2023 — GROWERS, a leading provider of agriculture technology for farmers, is pleased to announce the appointment of Joe Procopio as its new Chief Product Officer. With a rich background in product development, innovation, and executive leadership, Procopio is set to play a pivotal role in driving GROWERS’ vision to redefine agriculture’s potential by providing easy-to-use technology to every farmer, advisor and buyer, enabling informed decision making, sustainable practices and a more prosperous, food-secure world.

“The appointment of Joe Procopio as Chief Product Officer at GROWERS is a strategic move that aligns perfectly with our vision. Joe’s experience in overseeing product departments, contributing to strategic planning, and identifying new market opportunities is exactly what we need to propel GROWERS into a new era of growth and success,” said Steven Valencsin, CEO of GROWERS. “With Joe on board, we are confident that GROWERS will continue to flourish as a customer-centric, technology-driven leader in the agricultural industry.”

“I am honored to join the GROWERS team as Chief Product Officer. GROWERS’ mission resonates deeply with me, and I look forward to leading product development, working closely with our farmer and retail customers, and collaborating with the exceptional executive team,” said Procopio, GROWERS’ newly appointed Chief Product Officer. “I am ready to join the team as we work together to take on the challenge of moving agriculture technology forward.”

Procopio’s career journey is marked by notable achievements. Before joining GROWERS, he served as the Chief Product Officer at Spiffy, a technology-driven mobile vehicle maintenance company. During his tenure, he owned the roadmap for a full-stack service-on-demand platform with over 10 web and mobile apps, established strategic partnerships with renowned companies, and contributed significantly to the company’s growth and success.

Before Spiffy, Procopio co-developed the first commercially available Natural Language Generation/Generative AI platform at Automated Insights, Inc. He helped lead the company through significant milestones, including $11.5 million in venture capital funding and eventual acquisition by Vista Equity Partners. His leadership at Automated Insights contributed to the platform’s continued use by major entities like Yahoo Fantasy Football and the Associated Press.

Additionally, Procopio has founded and bootstrapped several startups, including ExitEvent, a startup network and services marketplace that was acquired by Capital Broadcasting Company.

Procopio’s exceptional track record in product development, strategy, and executive leadership positions him as a valuable addition to the GROWERS team.