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Warner Fertilizer Continues to Set the Standard in the Ag Retail Industry with the Adoption of GROWERS Rally

DURHAM, N.C. Feb. 11, 2022 – Today, Warner Fertilizer, a Somerset, Kentucky-based retailer of fertilizer, crop protection products, field seeds, seed corn, feed, and farm supplies, lived up to its mission of providing a quality product with outstanding service at a fair, competitive price when it adopted GROWERS Rally™ sales enhancement platform.

“We looked at many solutions, but most of them were not well suited to agriculture business or were far more complex than needed to meet our desires,” said Curtis Bradley, General Manager for Warner Fertilizer. “Ease of implementation and user adoption is of utmost importance and GROWERS Rally fits the bill. It will help the Warner Fertilizer team continue to provide the best service to our customers”

Steven Valencsin, CEO for GROWERS said, “When we met the team at Warner Fertilizer, they were looking for a solution that would streamline the sales process, provide a customer experience that was noticeably different from the others in their space, and give visibility to the management level of the organization in order to make informed business decisions based on what was going on in the field. We’re very pleased to be the solution that meets their needs.”

Next, determine soil productivity – it’s essential to know which portions of fields are more or less productive. Try to GROWERS Rally is for every level of the ag retail organization. Frontline sellers get helpful information such as universal pricing and product lists, a view of current and historical sales, and the ability to quickly and easily send product and price quotes directly to customers via text message or email. Management benefits from the peace of mind knowing that every seller is using current, accurate pricing and can effectively forecast product needs by accessing all quotes the team has produced and year-over-year sales data on each customer.

Today’s forward-thinking farmers use technology to do more than drive equipment in the fields. They use it to analyze their fields, anticipate needs, increase efficiency, and make more informed decisions to produce higher harvest yields.



Growers Holdings, Inc. (GROWERS) is a technology company with a focus on agriculture. The team builds technology that enables agriculture retailers to run better businesses through using data; driving decision-making as it pertains to planning, planting, fertilizing, and treating growing fields. GROWERS helps align agronomists, ag retailers, and other trusted advisors around the success of the farmer to build a sustainable, profitable future. Since 2012, GROWERS has worked to put easy-to-use technology in the hands of every farmer, advisor, and seller in the ag industry. To learn more, visit growers.ag.

About Warner Fertilizer Company 

Warner Fertilizer Company (WFC) is the largest, locally-owned independent fertilizer retailer in Kentucky and has been recognized nationally by Crop Life Magazine as a “Top 100 Dealerships” for the past 27 years. It provides area farmers with bagged and bulk fertilizer, crop protection products, field seeds, seed corn, feed, and farm supplies. Among the services offered are custom application, spreader rentals, custom spraying, no-till drill rental, pasture sprayers, soil testing and agronomic consultation. Its mission is “to provide a quality product with outstanding service at a fair, competitive price.” In 2021, Warner was acquired by Hemisphere Limited, LLC. To learn more, visit warnerfc.com.

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